Mahindra has quietly rolled out feature updates to its rugged lifestyle SUV, the Thar Roxx, right after handing over a special unit to Bollywood’s very own biker and SUV enthusiast, John Abraham. While the Thar Roxx already turned heads at launch, this latest update makes it even more appealing for buyers who love tough looks and modern convenience in one package.
Updates
So, what’s new? Mahindra has plugged a few small but noticeable gaps. First off, the Thar Roxx now comes with request sensors for keyless entry. No more fumbling for keys — just walk up, tap the handle, and you’re in.
Next, there’s a sliding function added to the co-driver’s armrest. This makes longer drives way more comfortable, especially if you’re riding shotgun. It might seem like a minor touch, but it’s all about enhancing the overall experience.
And lastly, Mahindra has introduced aerodynamic flat wipers. These are designed to reduce the annoying wind noise that filters into the cabin at higher speeds — a thoughtful tweak for those highway rides.
Pricing
Despite these practical feature upgrades, Mahindra hasn’t changed the prices. That’s right — the Thar Roxx continues to be offered at a starting price of Rs. 12.99 lakh, going up to Rs. 23.09 lakh (ex-showroom). For what’s now a more feature-rich package, that’s a win for buyers.
Here’s a quick pricing summary:
| Variant Range | Price (Ex-showroom) |
|---|---|
| Base Variant | Rs. 12.99 lakh |
| Top Variant | Rs. 23.09 lakh |
Variants
The Thar Roxx line-up includes six variants: MX1, MX3, MX5, AX3 L, AX5 L, and AX7 L. Whether you’re someone who prefers 2WD for casual drives or 4WD for off-road thrills, there’s something for everyone.
An interesting touch is the 4WD variants offering two interior theme options — Beige and Mocha Brown. So now, off-roaders get to choose their vibe inside the cabin too.
Appeal
The Thar Roxx already had a fanbase thanks to its tough looks and adventure-ready DNA. Now, with the addition of comfort-oriented features like keyless entry and improved cabin insulation, it widens its appeal to urban buyers who want ruggedness without sacrificing convenience.
And let’s not forget the John Abraham connection. His association with the Thar Roxx adds that extra celebrity sheen, boosting the SUV’s cool factor among younger audiences and fans of powerful machines.
By quietly enhancing the Thar Roxx without bumping up the price, Mahindra has shown it’s listening to its customers. The additions may seem minor on paper, but they add up in real-world use. Whether you’re looking for an off-roader or a daily SUV that makes a statement, the updated Thar Roxx continues to tick all the right boxes.
FAQs
What are the new features in Thar Roxx?
Keyless entry, sliding armrest, flat wipers.
Has the price changed after update?
No, the ex-showroom prices remain the same.
How many variants does Thar Roxx have?
There are six variants: MX1 to AX7 L.
Is Thar Roxx available in 4WD?
Yes, it’s available in both 2WD and 4WD.
What interior colors are offered in 4WD?
Beige and Mocha Brown are available in 4WD.
