Bajaj Auto is getting ready to expand its footprint in the booming 125cc motorcycle segment. The company confirmed during its latest earnings call that a brand-new 125cc bike is in the pipeline, aiming to plug the gap between existing models and boost overall sales volume. With the segment showing strong growth, it’s a strategic move at just the right time.
Segment
The 125cc category is currently one of the fastest-growing in India’s commuter motorcycle space. It has steadily outperformed the more budget-friendly 100-110cc class, offering a great balance of fuel economy, performance, and price. It’s no surprise that Bajaj wants a bigger slice of the pie.
Currently, Bajaj sells four motorcycles in this segment. The Pulsar 125 is the most affordable option, while the NS125 sits at the premium end. There’s a price difference of around Rs. 6,700 to Rs. 7,000 between the two, which leaves enough room for another product to fit right in — especially in regional markets where pricing sensitivity and brand recall play major roles.
Strategy
Bajaj has a history of tuning its lineup based on market-specific demand. In rural and semi-urban areas, price gaps of even a few thousand rupees can drive buying decisions. That’s why the new bike will likely target a very specific sweet spot — offering slightly more features and style than the base Pulsar 125, without pushing into NS125 territory.
This new model is expected to help Bajaj lock in a stronger mid-point offering, which should translate to better reach and volumes across different zones.
Possibility
So, what could this new bike be? While there’s no official word yet on the branding, market speculation hints at the revival of a familiar design — possibly the now-discontinued Pulsar P150, reimagined as a 125cc version. If this happens, we might soon see a Pulsar P125 on the roads.
The Pulsar P150 featured a modern design and lightweight chassis, making it a perfect candidate for a rebirth in a smaller engine capacity. If Bajaj decides to go this route, it could be a smart way to keep development costs low while introducing a product that feels fresh and contemporary.
Competition
The 125cc segment already has strong players, including models from Hero, Honda, and TVS. Bajaj’s edge lies in the Pulsar brand — a name that carries huge recall and trust. By slotting another bike into this segment, the brand could leverage that loyalty to convert new buyers, especially younger riders looking for stylish yet affordable daily commuters.
Outlook
With Discover now completely phased out, Bajaj’s focus is clearly on streamlining its lineup while doubling down on proven platforms. The 125cc strategy fits right into this plan. The upcoming motorcycle could become an essential pillar in Bajaj’s future portfolio, especially as the entry-level segment starts shifting toward slightly more premium options.
FAQs
Is Bajaj launching a new 125cc bike?
Yes, Bajaj confirmed plans to add a new model in the 125cc segment.
Will it be called Pulsar P125?
Possibly. It may be based on the old Pulsar P150’s design.
Where will it fit in the lineup?
Between the Pulsar 125 and NS125.
Why focus on 125cc bikes?
The 125cc segment is growing faster than 100-110cc bikes.
Is the Discover brand returning?
No, Bajaj has phased out the Discover brand.
