Yamaha has completed 40 years in the Indian two-wheeler market, and to mark the occasion, the brand is stepping up its after-sales game. The company has announced a new Roadside Assistance (RSA) program, and it also has some big plans brewing in the electric vehicle space. From extended support to electric scooters, Yamaha is making strategic moves that hint at a future-focused approach.
RSA
To improve customer experience, Yamaha has rolled out a new five-year Roadside Assistance package. It’s priced at Rs. 975 and covers a range of 24/7 emergency services across India.
Here’s what the package includes:
| Service Type | Description |
|---|---|
| Towing support | In case of a breakdown or accident |
| Battery jumpstart | For dead or drained batteries |
| Flat tyre assistance | On-spot help to fix or replace flat tyres |
| Minor repairs | Quick fixes for common mechanical issues |
| Medical assistance | Emergency help in case of accidents or injuries |
This program complements Yamaha’s new 10-year total warranty plan, which combines a two-year standard warranty and an optional eight-year extended cover. It’s clear Yamaha wants to offer peace of mind not just while riding, but also when things go wrong.
EV Plans
Alongside improving customer support, Yamaha is also setting the stage for its future in electric mobility. The company was recently spotted testing a new electric scooter that shares its platform and components with the River Indie—an EV developed by Bengaluru-based startup River Mobility.
This upcoming e-scooter will be built at River’s factory in Bengaluru, with production scheduled to begin later this year. The market launch is expected by the end of 2025.
This project is a direct result of Yamaha’s investment in River Mobility. Earlier in 2024, Yamaha pumped in USD 40 million (around Rs. 335 crore) to gain a strategic edge in India’s fast-growing EV segment. By teaming up with River, Yamaha gains access to a ready EV platform, reducing development time and cost.
Strategy
It’s a clever move. The Indian EV space is heating up, and Yamaha doesn’t want to be left behind. Partnering with an established EV startup gives Yamaha a quicker path to market, while also allowing it to focus on design, branding, and performance tuning.
For customers, this means a new Yamaha-badged electric scooter is on the horizon—one that promises to bring a mix of Japanese quality and homegrown EV technology.
Outlook
With the RSA package, extended warranty, and electric scooter development in full swing, Yamaha is clearly laying out its roadmap for the next decade in India. Whether you ride petrol-powered bikes or are waiting for Yamaha’s EV debut, there’s a lot to look forward to.
FAQs
What is the cost of Yamaha’s RSA program?
The 5-year RSA package costs Rs. 975.
What services are covered in RSA?
Towing, jumpstart, flat tyre, repairs, and medical help.
How long is Yamaha’s warranty coverage?
It offers up to 10 years including extended warranty.
Is Yamaha launching an electric scooter?
Yes, based on the River Indie platform.
When will Yamaha’s e-scooter launch?
It is expected to launch by the end of 2025.
