Yamaha is celebrating 40 years in the Indian market in style. As a gesture of appreciation and commitment to its growing customer base, the brand has rolled out a new five-year Roadside Assistance (RSA) plan aimed at improving after-sales service. But that’s not all—Yamaha is also making waves in the electric scooter space, signaling exciting times ahead for two-wheeler enthusiasts.
Assistance
To mark this major milestone, Yamaha has launched a comprehensive RSA package priced at just Rs. 975. This isn’t just a symbolic move—it’s a solid service commitment that offers nationwide, 24/7 support. Whether you’re stranded with a flat tyre, dealing with a dead battery, or need towing after a crash, Yamaha’s got your back.
Here’s what’s included in the RSA program:
| Service | Coverage |
|---|---|
| Towing Support | Breakdowns & accidents |
| Battery Jumpstart | Dead battery |
| Flat Tyre Assistance | On-spot help or towing |
| Minor Repairs | Quick roadside fixes |
| Medical Assistance | Emergency coordination |
It’s clear Yamaha is focusing on the complete ownership experience, not just the product. This RSA program fits perfectly with their recently introduced 10-year warranty package, which includes a two-year standard warranty and an eight-year extended coverage. For buyers, that means less stress and more confidence when choosing a Yamaha.
Strategy
This move is more than just customer service—it’s smart branding. As competition in the two-wheeler market intensifies, Yamaha is setting itself apart by doubling down on reliability and support. A five-year RSA plan shows they’re not just selling bikes, they’re offering peace of mind.
And let’s be honest—who wants to deal with vehicle trouble without backup? This kind of long-term support is a game changer, especially in smaller towns and highways where finding immediate help can be tricky.
Electric
Now let’s talk future. Yamaha isn’t just sticking to combustion engines. It’s diving into the electric vehicle (EV) space with a promising collaboration. The company was recently seen testing an electric scooter based on the River Indie—yes, the same Bengaluru-based startup that’s been gaining momentum in the EV scene.
This new electric scooter will be built at River Mobility’s facility and is expected to go into production later in 2025. Yamaha invested a whopping USD 40 million (around Rs. 335 crore) in River Mobility earlier this year. The goal? To harness River’s EV know-how and bring Yamaha’s version of the Indie to life under its own brand.
Synergy
This partnership is smart on multiple levels. River brings the tech and infrastructure, while Yamaha brings scale, trust, and design experience. The result? A potentially game-changing electric scooter tailored for Indian roads and preferences.
Considering the rising demand for electric two-wheelers, this is a timely move. By 2025, Yamaha will likely be offering a fully developed EV that’s rooted in a tested platform, while leveraging its iconic branding.
Outlook
Yamaha’s dual strategy—enhancing service for existing ICE (internal combustion engine) customers while gearing up for an electric future—is a textbook example of balancing tradition with innovation. The RSA program ensures customer trust today, while the EV initiative sets Yamaha up for tomorrow.
FAQs
What is the cost of Yamaha RSA?
It costs Rs. 975 for a 5-year plan.
What services are covered in Yamaha RSA?
Towing, jumpstart, flat tyre help, repairs, and medical aid.
Is the RSA plan available across India?
Yes, it offers nationwide 24/7 coverage.
When will Yamaha’s electric scooter launch?
It is expected by the end of 2025.
Who is Yamaha partnering with for EVs?
Yamaha is collaborating with River Mobility.
